The phrase refers to language utilized in journalism, notably inside the New York Instances, that reveals a selected type. This type typically includes evocative, typically summary, terminology meant to create a way of surprise or heightened significance. An instance is perhaps describing a coverage change not merely as a “shift,” however as a “tectonic realignment” of the political panorama.
Such phrasing contributes to a particular model of journalism, constructing on the publication’s historic fame. Whereas probably including aptitude and memorability, it can be seen critically. Excessively embellished language might run the chance of obscuring readability, probably creating distance between the subject material and the reader or imbuing a subject with extra significance than warranted.