The presenting sponsor of the Rose Bowl Recreation is at the moment Honda. This implies the official title of the sport is “The Rose Bowl Recreation offered by Honda.” Sponsorship offers essential funding for the Event of Roses, the non-profit group that hosts the Rose Bowl Recreation and the Rose Parade. This funding helps the substantial prices related to these iconic New 12 months’s Day traditions.
Company partnerships like this are important for the continuation of large-scale occasions just like the Rose Bowl. Sponsorship income covers operational bills, ensures high-quality broadcasts, and contributes to the general spectacle. The Rose Bowl has an extended and wealthy historical past, relationship again to 1902, and securing monetary stability by way of sponsorships helps protect this custom for future generations. The present settlement affords vital model visibility for Honda, connecting them with a big nationwide and worldwide viewers.
