This phrase displays a possible buyer’s disinterest within the typical advertising and marketing surrounding luxurious watches just like the Rolex Milgauss. It suggests a need to discover a watch purely for its utility or worth, disregarding the standing or status usually related to the model. A person utilizing this search time period could be a scientist or engineer searching for the Milgauss’s anti-magnetic properties, or a collector on the lookout for a selected mannequin at a aggressive worth, unconcerned with the same old luxurious branding narrative.
Understanding this angle is essential for sellers. It highlights the significance of offering clear, factual details about the watch’s specs and situation. Detailed images, clear pricing, and an easy description emphasizing the watch’s practical attributes would seemingly resonate extra with the sort of purchaser than elaborate advertising and marketing language. The historic context of the Milgauss, designed particularly for scientists and engineers working in environments with excessive magnetic fields, additional underscores the significance of highlighting these sensible options.