Mercury Marine manufactures outboard motors marketed underneath the Mariner model. These engines share many parts and designs with Mercury outboards, usually differing primarily in aesthetics and options supplied to occupy a selected market phase. This technique permits a broader vary of customers to entry dependable and environment friendly outboard propulsion programs.
Providing a barely totally different product line underneath a separate model permits producers to focus on particular market segments with out diluting the picture or status of the first model. This method will be significantly advantageous within the aggressive marine trade, the place shopper preferences range extensively by way of options, pricing, and aesthetics. Traditionally, this observe has allowed for broader market penetration and supplied customers extra decisions based mostly on particular person wants and funds.
