The origins of Blaze Pizza will be traced to Elise and Rick Wetzel, founders of Wetzel’s Pretzels. Searching for a fast-casual pizza expertise, Elise Wetzel spearheaded the creation of the primary Blaze Pizza location in 2011 in Pasadena, California. The idea centered round customizable, artisanal pizzas cooked quickly in a blazing scorching oven.
Understanding the founding of this fast-casual pizza chain supplies context for its speedy progress and distinctive strategy. The Wetzel’s Pretzel background underscores an current understanding of franchising and scaling a meals service enterprise. The emphasis on customizable, made-to-order pizzas stuffed a market area of interest and differentiated the corporate from established pizza chains. This strategy resonated with customers looking for contemporary, customized choices delivered shortly.
