9+ Funny "Rolex Who Cares I'm Already Late" Quotes & Memes


9+ Funny "Rolex Who Cares I'm Already Late" Quotes & Memes

This phrase represents a sentiment of disregard for typical standing symbols, particularly luxurious watches, when confronted with the urgency of tardiness. It means that punctuality, or the dearth thereof, supersedes the perceived significance of fabric possessions. The juxtaposition of a high-value merchandise like a Rolex with an off-the-cuff dismissal underscores the speaker’s prioritization of time over shows of wealth.

The expression’s significance lies in its reflection of adjusting societal values. It speaks to a possible shift away from materials possessions as major indicators of success, inserting larger emphasis on practicality and effectivity. Whereas the historic context of this particular phrasing is troublesome to pinpoint, it faucets right into a long-standing pressure between shows of affluence and extra elementary human considerations. The sentiment seemingly resonates with people who worth experiences and actions over materials wealth.

This idea of prioritizing time over materials possessions will be additional explored by inspecting attitudes in the direction of luxurious items, the rising calls for on private time in fashionable society, and the evolving definition of success. Moreover, analyzing the underlying psychology of standing symbols and their perceived worth can present a deeper understanding of this dismissive angle.

1. Time Shortage

The phrase “rolex who cares i am already late” encapsulates a sentiment deeply rooted within the modern expertise of time shortage. It suggests a world the place the pressures of schedules and deadlines supersede considerations about materials possessions, even luxurious objects like a Rolex. This notion of time as a extremely invaluable, finite useful resource underpins the dismissive angle in the direction of the watch.

  • The Strain of Fashionable Life

    People are more and more burdened with a number of commitments, from work and household obligations to social engagements and private pursuits. This fixed strain creates a way of urgency, the place each minute feels accounted for. In such a context, the show of wealth turns into secondary to the environment friendly use of time. Lacking a deadline or arriving late carries larger weight than showcasing a standing image.

  • Prioritization and Commerce-offs

    Time shortage necessitates prioritization. People should always make selections about learn how to allocate their restricted time, typically involving trade-offs. The phrase embodies a aware option to prioritize punctuality over the show of affluence. The implication is that arriving on time, or at the very least mitigating lateness, is deemed extra invaluable than the social or private advantages related to proudly owning a luxurious watch.

  • The Perceived Worth of Time

    The dismissive tone in the direction of the Rolex signifies a shift in perceived worth. Time, a non-renewable useful resource, is elevated above a cloth possession, no matter its financial price. This displays a rising consciousness of time’s preciousness, notably in a society characterised by fixed calls for and a fast-paced life-style. The Rolex, symbolic of fabric success, loses its significance when juxtaposed with the instant concern of being late.

  • Penalties of Lateness

    The urgency conveyed highlights the potential repercussions of being late. These penalties can vary from missed alternatives and broken skilled reputations to private disappointments and social fake pas. The phrase means that these repercussions outweigh any perceived advantage of displaying a luxurious merchandise. The main focus shifts from outward appearances to the sensible implications of managing one’s time successfully.

Finally, the phrase displays a broader societal shift the place the environment friendly utilization of time is paramount. It underscores the rising strain people face in managing their schedules and the ensuing prioritization of punctuality over shows of fabric wealth. On this context, the Rolex, an emblem of luxurious and success, turns into nearly paradoxically irrelevant within the face of time shortage.

2. Materials Detachment

Materials detachment, a philosophy emphasizing lowered significance of possessions, finds clear expression within the phrase “rolex who cares i am already late.” This sentiment prioritizes a direct sensible concernpunctualityover the show of a luxurious merchandise. The Rolex, symbolic of fabric success, turns into inconsequential within the face of a extra urgent concern. This demonstrates a detachment from the standing and validation sometimes related to luxurious items.

A number of components contribute to this detachment. Experiences, relationships, and private development typically outweigh materials acquisitions in offering lasting achievement. Moreover, the pursuit of fabric wealth will be perceived as a distraction from extra significant pursuits. The phrase suggests an consciousness of those limitations. Selecting punctuality over showcasing a Rolex displays a aware rejection of fabric values in favor of instant, sensible wants. Actual-life examples embrace people choosing experiences over luxurious items, or prioritizing work-life stability over profession development pushed solely by monetary acquire.

Understanding this connection supplies sensible insights into shifting societal values. The rising emphasis on experiences, aware consumption, and sustainable practices aligns with the detachment from materials possessions exemplified by the phrase. Whereas materials possessions retain a task in society, their perceived significance seems to be diminishing in favor of extra intrinsic values. This shift presents each challenges and alternatives for people and companies alike. Navigating this evolving panorama requires a nuanced understanding of client habits and a willingness to adapt to altering priorities.

3. Practicality over Luxurious

The phrase “rolex who cares i am already late” epitomizes the prioritization of practicality over luxurious. It suggests a situation the place the sensible concern of punctuality outweighs the symbolic worth of a luxurious merchandise like a Rolex. This prioritization displays a broader societal development the place performance and effectivity are more and more valued over ostentatious shows of wealth.

  • Performance versus Symbolism

    The core of this idea lies within the distinction between an object’s operate and its symbolic that means. A Rolex, primarily a timekeeping machine, additionally capabilities as a standing image. Nonetheless, within the given phrase, its timekeeping operate is rendered irrelevant by the overriding concern of being late. The phrase implies that the sensible should be on time supersedes the will to venture a picture of affluence or success.

  • The Worth of Time

    Time, a non-renewable useful resource, is implicitly valued over a cloth possession. The phrase means that the potential penalties of tardinessmissed alternatives, broken repute, and so forth.outweigh the symbolic worth of the Rolex. This prioritization displays a rising consciousness of time’s significance in a fast-paced, aggressive world. Examples embrace selecting dependable transportation over a luxurious automobile vulnerable to breakdowns or choosing a fast, nutritious meal over a prolonged fine-dining expertise.

  • Shifting Client Habits

    This choice for practicality displays evolving client preferences. Shoppers are more and more searching for services and products that provide real worth and utility. Performance, sturdiness, and effectivity typically outweigh superficial aesthetics or model status. This shift is obvious within the rising reputation of minimalist life, sustainable merchandise, and experiences over materials possessions. The phrase aligns with this development, suggesting that practicality is changing into a key driver of client selections.

  • The Redefinition of Success

    The phrase subtly challenges conventional notions of success, typically equated with materials wealth. By prioritizing punctuality over the show of a luxurious watch, it means that success could be higher measured by actions and outcomes slightly than possessions. This aligns with a broader societal shift the place private achievement, social influence, and work-life stability are more and more valued as markers of success.

In conclusion, the phrase “rolex who cares i am already late” encapsulates a rising development the place practicality trumps luxurious. It highlights a shift in societal values, the place performance, time effectivity, and tangible outcomes are prioritized over the symbolic worth of fabric possessions. This shift has vital implications for client habits, advertising and marketing methods, and the broader definition of success in fashionable society.

4. Rejection of Standing Symbols

The phrase “rolex who cares i am already late” encapsulates a rejection of standing symbols, particularly luxurious watches, in favor of a extra urgent sensible concern: punctuality. This dismissal signifies a shift in values the place the normal markers of standing, wealth, and success turn into subordinate to extra instant and pragmatic issues. This rejection displays broader societal traits and evolving perceptions of what actually holds worth.

  • Prioritizing Intrinsic Worth

    The phrase suggests a prioritization of intrinsic worth over extrinsic shows of standing. A Rolex, whereas signifying materials wealth, turns into irrelevant when juxtaposed with the intrinsic worth of time and the significance of punctuality. This displays a rising emphasis on experiences, private development, and significant connections, typically perceived as extra fulfilling than materials possessions. For instance, a person may prioritize spending time with household over attending a prestigious social occasion, demonstrating a choice for intrinsic rewards over exterior validation.

  • Shifting Definitions of Success

    The dismissive angle in the direction of the Rolex challenges typical notions of success, typically equated with the buildup of wealth and standing symbols. The phrase implies that success just isn’t solely outlined by materials possessions but in addition by actions, achievements, and adherence to commitments like punctuality. This aligns with evolving societal views the place components like work-life stability, social influence, and private achievement are more and more thought-about markers of success.

  • Give attention to Performance

    The phrase highlights a concentrate on performance over superficiality. The Rolex, primarily a timekeeping machine, loses its symbolic energy when its fundamental operate turns into secondary to the urgency of being late. This displays a broader development the place customers prioritize practicality and utility over model names and standing associations. Examples embrace selecting a dependable, fuel-efficient automobile over a luxurious car or choosing sturdy, purposeful clothes over designer labels.

  • The Phantasm of Materialism

    The phrase subtly critiques the perceived significance of fabric possessions. It means that standing symbols, whereas conferring a way of social standing, will be finally meaningless within the face of real-world considerations. The dismissal of the Rolex highlights the doubtless fleeting and superficial nature of standing derived from materials wealth. This resonates with actions advocating for minimalist life, sustainable consumption, and a concentrate on experiences over materials acquisitions.

In conclusion, “rolex who cares i am already late” displays a broader rejection of standing symbols and a reevaluation of societal values. By prioritizing punctuality over the show of a luxurious watch, the phrase underscores a shift in the direction of intrinsic values, sensible issues, and a extra nuanced understanding of success. This rejection challenges the normal affiliation of fabric possessions with standing and highlights the rising significance of experiences, actions, and private achievement in defining a significant life.

5. Prioritizing Punctuality

The phrase “rolex who cares i am already late” straight illustrates the prioritization of punctuality over shows of affluence. The speaker dismisses the importance of a luxurious merchandise, a Rolex watch, within the face of imminent tardiness. This dismissal reveals a price system the place adhering to schedules and respecting others’ time outweighs the symbolic worth of fabric possessions. Punctuality, on this context, turns into a paramount concern, superseding any potential social or private advantages derived from proudly owning a luxurious merchandise. This prioritization implies a recognition of time’s inherent worth as a finite useful resource, to not be wasted on superficial shows of wealth when a dedication or deadline is at stake.

This prioritization of punctuality can stem from varied motivations. Professionally, timeliness demonstrates respect for colleagues and shoppers, contributing to environment friendly workflows and profitable outcomes. Personally, punctuality displays consideration for others’ schedules and fosters stronger relationships. The potential penalties of latenessmissed alternatives, broken reputations, or strained relationshipsfurther underscore the sensible significance of adhering to schedules. Contemplate a surgeon arriving late for a essential operation; the worth of their Rolex pales compared to the urgency of the scenario and the potential repercussions of their delay. Equally, lacking an important enterprise assembly resulting from tardiness, no matter proudly owning a standing image, can result in vital monetary setbacks. These examples spotlight how prioritizing punctuality demonstrates professionalism, respect, and a dedication to reaching outcomes.

Understanding the connection between punctuality and the dismissive angle in the direction of the Rolex supplies invaluable insights into modern values. It displays a shift away from purely materials measures of success in the direction of a larger appreciation for effectivity, accountability, and respect for time. This shift has sensible implications for each people and organizations. People who prioritize punctuality typically expertise elevated productiveness, stronger skilled relationships, and a larger sense of non-public effectiveness. Organizations that domesticate a tradition of timeliness profit from streamlined operations, improved shopper satisfaction, and a extra optimistic work atmosphere. Whereas the pursuit of fabric possessions might persist, the phrase means that punctuality is more and more acknowledged as an important component of each private {and professional} success.

6. Devaluation of Luxurious

The phrase “rolex who cares i am already late” signifies a devaluation of luxurious, particularly within the context of competing priorities. A Rolex, a quintessential image of luxurious and standing, turns into inconsequential when juxtaposed with the urgency of punctuality. This devaluation does not essentially suggest a whole rejection of luxurious items, however slightly a reassessment of their significance relative to different values. The sensible implications of being latemissed alternatives, broken skilled repute, or private embarrassmentoutweigh the symbolic worth related to proudly owning a luxurious watch. This means a shift in perspective the place purposeful and experiential values supersede materials possessions as major indicators of success or well-being.

A number of components contribute to this devaluation. Experiences, private development, and significant relationships typically present extra lasting satisfaction than materials acquisitions. Moreover, the pursuit of luxurious items will be perceived as a distraction from extra important pursuits. The phrase highlights this shift in priorities, suggesting that intrinsic values are gaining priority over extrinsic shows of standing. Actual-world examples embrace people choosing charitable donations over luxurious purchases, prioritizing time with family members over buying standing symbols, or investing in talent improvement slightly than accumulating materials wealth. This devaluation of luxurious displays a broader societal development towards aware consumption and a concentrate on experiences over possessions.

Understanding this devaluation of luxurious throughout the context of the phrase supplies invaluable perception into evolving societal values. It means that conventional markers of successmaterial wealth and standing symbolsare being challenged by a larger emphasis on intrinsic values, time administration, and private effectiveness. This shift presents alternatives for companies to adapt their advertising and marketing methods by specializing in the real worth and utility of their services and products slightly than solely counting on luxurious branding. Moreover, recognizing this devaluation can empower people to make extra aware consumption selections aligned with their values and priorities, resulting in larger private achievement and a extra sustainable method to materials possessions. Whereas luxurious items might retain a sure attract, the phrase means that their perceived worth is more and more contingent on their alignment with different, extra elementary values.

7. Give attention to Important Actions

The phrase “rolex who cares i am already late” underscores a concentrate on important actions by prioritizing the instant want for punctuality over the show of a luxurious merchandise. This prioritization displays a price system the place taking mandatory motion trumps superficial considerations. The Rolex, symbolic of standing and materials wealth, turns into irrelevant within the face of a extra urgent sensible demand. This concentrate on important actions reveals a realistic method to decision-making, emphasizing effectivity and effectiveness over outward appearances or social signaling.

  • Prioritizing Speedy Wants

    The phrase exemplifies prioritizing instant wants over much less pressing considerations. The important motion is to reach on time, outweighing the will to show a standing image. This displays a sensible method to problem-solving the place instant wants dictate motion. Examples embrace a paramedic speeding to an emergency, a firefighter responding to a name, or a person selecting a faster however much less snug mode of transport to reach at an important appointment on time.

  • Disregarding Superficialities

    The dismissive tone in the direction of the Rolex signifies a disregard for superficialities. Materials possessions and their related standing turn into secondary to the important job at hand. This means a price system the place actions and outcomes maintain larger significance than outward appearances. Examples embrace selecting purposeful work apparel over trendy however impractical clothes or choosing a easy, environment friendly workspace over a lavishly embellished however much less productive one.

  • Embracing Pragmatism

    The phrase embodies a realistic method to decision-making. The main focus shifts from symbolic worth to sensible utility. The important motion, arriving on time, dictates the plan of action, demonstrating a choice for effectivity and effectiveness over symbolic gestures. This pragmatism extends past the instant context of punctuality, influencing broader life selections comparable to profession paths, relationships, and life-style selections.

  • Valuing Time Effectivity

    The urgency conveyed within the phrase highlights the significance of time effectivity. The speaker acknowledges that point is a finite useful resource and chooses to allocate it in the direction of the important motion slightly than on considerations associated to materials possessions. This displays a rising consciousness of the worth of time in a fast-paced society, the place maximizing productiveness and minimizing wasted time are more and more necessary.

In conclusion, “rolex who cares i am already late” emphasizes a concentrate on important actions by prioritizing instant wants, disregarding superficialities, embracing pragmatism, and valuing time effectivity. This focus displays a broader societal development in the direction of valuing actions and outcomes over materials possessions and exterior validation. The phrase serves as a reminder that within the face of urgent calls for, taking mandatory motion typically supersedes superficial considerations, no matter their symbolic worth.

8. Immediacy over Appearances

The phrase “rolex who cares i am already late” completely encapsulates the idea of immediacy over appearances. It presents a situation the place the instant concern of punctuality trumps the symbolic worth of a luxurious merchandise, a Rolex watch. This prioritization of the instant want over outward appearances displays a broader shift in values, the place sensible considerations typically outweigh superficial shows of standing or wealth. The phrase serves as a microcosm of this bigger development, highlighting the rising significance of motion and effectivity over superficial shows.

  • Prioritizing Motion

    The phrase emphasizes the significance of taking motion. Being on time, the instant concern, necessitates motion, whereas the Rolex represents a static show of standing. The speaker prioritizes the mandatory motion over the symbolic worth of the watch. This may be noticed in varied real-life situations, comparable to selecting a faster mode of transportation over a extra luxurious however slower one or choosing a sensible, environment friendly answer over a extra elaborate however time-consuming method. The underlying message is that taking mandatory motion typically outweighs sustaining appearances.

  • The Worth of Time

    The phrase implicitly highlights the worth of time. Being late carries potential penalties, whereas the Rolex, although invaluable, stays a cloth possession. The speaker acknowledges time as a extra valuable commodity. That is mirrored within the rising consciousness of time administration and productiveness, the place optimizing time utilization is commonly prioritized over leisurely pursuits or shows of affluence. Examples embrace people selecting to take a position time in talent improvement slightly than leisurely actions or companies prioritizing environment friendly workflows over elaborate however time-consuming processes.

  • Shifting Social Values

    The dismissal of the Rolex displays a shift in social values. Conventional standing symbols maintain much less weight when confronted with instant sensible considerations. This means a transfer in the direction of valuing actions and outcomes over outward shows of wealth or standing. This shift will be noticed in varied social traits, such because the rising reputation of experiences over materials possessions, the emphasis on sustainable practices over conspicuous consumption, and the rising recognition of work-life stability over relentless profession pursuits.

  • Pragmatism over Symbolism

    The phrase highlights a choice for pragmatism over symbolism. The sensible concern of punctuality outweighs the symbolic worth of the Rolex. This pragmatic method prioritizes effectivity and effectiveness over superficial shows. Examples embrace selecting purposeful clothes over trendy however impractical apparel, choosing a dependable car over a flashy however much less reliable one, or prioritizing a easy, efficient answer over a posh however much less sensible method. This pragmatism displays a broader development towards valuing substance over fashion.

In conclusion, the phrase “rolex who cares i am already late” succinctly captures the essence of immediacy over appearances. It demonstrates a shift in values the place sensible considerations and important actions supersede the symbolic significance of fabric possessions and standing symbols. This prioritization of immediacy displays a broader development towards pragmatism, effectivity, and a recognition of time’s inherent worth in a fast-paced, outcome-oriented world.

9. Shifting Worth Methods

The phrase “rolex who cares i am already late” serves as a potent illustration of shifting worth programs in modern society. It encapsulates a departure from conventional standing symbols and materials possessions as major indicators of success or well-being. The dismissal of a luxurious merchandise like a Rolex in favor of punctuality displays a reprioritization of values, the place practicality, effectivity, and respect for time supersede the show of affluence. This shift is pushed by varied components, together with the rising pressures of contemporary life, the rising consciousness of time shortage, and a larger emphasis on experiences and private achievement over materials acquisitions. The phrase suggests a transfer away from extrinsic motivations, comparable to social standing and materials wealth, in the direction of intrinsic values like private development, significant connections, and a way of objective.

This shift in values has tangible manifestations in varied features of life. Shoppers are more and more prioritizing experiences over materials items, choosing journey, schooling, or private improvement alternatives slightly than luxurious purchases. Office cultures are evolving to prioritize work-life stability and worker well-being over purely monetary incentives. Social interactions more and more emphasize authenticity and real connection over superficial shows of standing. The rise of minimalist life, sustainable practices, and the sharing financial system additional exemplifies this shift away from materials accumulation and in the direction of a extra aware and values-driven method to consumption. As an illustration, people might select to spend money on high-quality, sturdy items slightly than ceaselessly changing cheaper, trend-driven objects, reflecting a shift in the direction of long-term worth and sustainability. Equally, selecting public transportation, biking, or strolling over proudly owning a luxurious automobile can mirror a prioritization of environmental accountability and private well-being over shows of affluence.

Understanding this shift in worth programs is essential for navigating the evolving social and financial panorama. Companies should adapt their methods to cater to customers who prioritize worth, authenticity, and sustainability. Advertising and marketing efforts that focus solely on luxurious branding might fall flat with audiences more and more drawn to experiences and intrinsic values. Organizations that domesticate a tradition of respect for time, work-life stability, and worker well-being are prone to entice and retain prime expertise. Recognizing this shift empowers people to make extra aware selections aligned with their values, resulting in larger private achievement and a extra sustainable lifestyle. Whereas materials possessions might retain a sure attract, the phrase “rolex who cares i am already late” alerts a broader societal shift in the direction of intrinsic values, experiences, and a extra balanced perspective on what actually constitutes a significant and profitable life.

Steadily Requested Questions

This part addresses widespread inquiries associated to the phrase “rolex who cares i am already late” and its underlying implications concerning societal values and shifting priorities.

Query 1: Does this phrase point out a whole rejection of luxurious items?

Not essentially. The phrase highlights a situational devaluation of luxurious the place sensible considerations supersede materials possessions. It displays a reevaluation of priorities slightly than an absolute rejection of luxurious.

Query 2: Is that this sentiment solely pushed by anxieties surrounding punctuality?

Whereas punctuality is the instant context, the phrase speaks to broader anxieties surrounding time shortage and the pressures of contemporary life. It displays a need to prioritize important actions over superficial shows.

Query 3: Does this phrase mirror a generational divide in values?

Whereas generational variations might exist, the sentiment seemingly resonates throughout varied demographics. The rising calls for on time and the evolving definition of success transcend generational boundaries.

Query 4: How does this phrase relate to the idea of minimalism?

The phrase aligns with minimalist rules by prioritizing important wants over materials possessions. It represents a aware option to worth experiences and actions over the buildup of products.

Query 5: What are the implications of this shifting worth system for companies?

Companies should adapt by specializing in the real worth and utility of their services and products. Authenticity, sustainability, and experiences are prone to resonate extra strongly than solely counting on luxurious branding.

Query 6: Does valuing practicality over luxurious equate to rejecting monetary success?

No. The phrase highlights a reevaluation of how success is measured. It means that success encompasses greater than materials wealth, together with efficient time administration, achievement of targets, and adherence to commitments.

Finally, understanding the nuances of this phrase supplies insights into evolving societal values and the rising significance of intrinsic motivations over extrinsic shows of standing.

Additional exploration of those themes can present a deeper understanding of latest client habits and the altering dynamics of success within the fashionable world.

Ideas for Prioritizing Time Successfully

The following tips, impressed by the sentiment “rolex who cares i am already late,” provide sensible methods for managing time successfully and prioritizing important actions.

Tip 1: Schedule Realistically: Keep away from over-scheduling. Incorporate buffer time between appointments to account for surprising delays. Practical scheduling reduces stress and will increase the chance of adhering to commitments.

Tip 2: Prioritize Ruthlessly: Establish important duties and concentrate on their completion. Delegate or get rid of much less essential actions. Ruthless prioritization ensures that invaluable time is allotted to high-impact actions.

Tip 3: Reduce Distractions: Create a devoted workspace free from interruptions. Flip off notifications and restrict entry to social media throughout targeted work durations. Minimizing distractions enhances focus and productiveness.

Tip 4: Make the most of Know-how Properly: Leverage productiveness instruments, calendar purposes, and time-tracking software program to streamline workflows and optimize time utilization. Know-how, when used successfully, can considerably improve time administration.

Tip 5: Worth Preparation: Sufficient preparation reduces the chance of unexpected delays. Collect mandatory supplies, plan routes, and anticipate potential challenges prematurely. Thorough preparation streamlines processes and saves invaluable time.

Tip 6: Study to Say No: Overcommitting results in time shortage and stress. Politely decline requests that don’t align with priorities or accessible time. Saying no protects invaluable time and ensures concentrate on important duties.

Tip 7: Mirror and Alter: Commonly evaluation time administration methods and establish areas for enchancment. Alter schedules and refine approaches as wanted. Constant reflection and adjustment result in steady enchancment in time administration abilities.

Implementing these methods promotes environment friendly time utilization, reduces stress, and permits one to concentrate on what actually issues. Prioritizing time successfully enhances productiveness, improves decision-making, and finally contributes to a extra fulfilling and balanced life.

By adopting these sensible ideas, people can transfer past the superficiality of fabric possessions and embrace a extra purposeful and efficient method to time administration.

Conclusion

The exploration of “rolex who cares i am already late” reveals a multifaceted commentary on modern values. This phrase, although seemingly easy, encapsulates a shift away from conventional standing symbols towards a prioritization of practicality, effectivity, and intrinsic values. The evaluation examined the devaluation of luxurious, the concentrate on important actions, the rising significance of time, and the rejection of fabric possessions as major indicators of success. These themes mirror broader societal traits towards aware consumption, sustainable practices, and a larger emphasis on experiences, private development, and significant connections.

The dismissal of a luxurious merchandise within the face of a time constraint serves as a potent reminder of the evolving definition of success within the fashionable world. It encourages a reevaluation of priorities and a shift towards a extra balanced and fulfilling lifestyle. This entails a aware option to prioritize time, experiences, and actions over the pursuit of fabric possessions and exterior validation. Finally, the phrase prompts reflection on what actually holds worth in a world more and more characterised by time shortage and a reassessment of conventional measures of success.