This expression signifies skepticism or gentle disapproval relating to the meant viewers or sensible software of one thing. It typically suggests a perceived disconnect between the topic and its supposed goal. For instance, an excessively complicated or area of interest product would possibly elicit this response, implying doubt about its marketability or usefulness to a broad viewers.
Understanding this underlying sentiment is efficacious for market analysis, product improvement, and content material creation. Recognizing when one thing is likely to be perceived as overly specialised or missing a transparent objective can inform strategic choices. Traditionally, the sort of sensible skepticism has performed a task in shaping shopper preferences and driving innovation in direction of better accessibility and utility. Assessing potential viewers reactions via this lens can stop pricey missteps and improve the general effectiveness of a product or message.
This exploration of perceived relevance serves as a basis for understanding essential associated matters equivalent to audience evaluation, product-market match, and the significance of clear communication in advertising and design. Additional sections will delve into these ideas in better element.
1. Goal Viewers
A product’s audience considerably influences perceptions of its relevance and worth. When an viewers struggles to attach with a services or products, the “huh marvel who that is for” response typically surfaces. This underscores the essential function of audience evaluation in product improvement and advertising.
-
Demographics
Components equivalent to age, gender, location, earnings degree, and training contribute to viewers segmentation. A product focusing on a particular demographic could seem irrelevant to these exterior that group. For instance, a high-end gaming laptop computer would possibly elicit the “huh marvel who that is for” sentiment from people much less eager about gaming or with restricted disposable earnings.
-
Psychographics
Values, pursuits, existence, and attitudes additional refine audience definition. A product aligning with particular psychographic traits resonates extra successfully with the meant viewers. Advertising and marketing a minimalist telephone to shoppers who worth feature-rich gadgets would possibly set off a “huh marvel who that is for” response as a result of a mismatch in values.
-
Wants and Ache Factors
Merchandise addressing particular wants or ache factors discover better relevance with goal audiences experiencing these challenges. A specialised software for software program builders may not resonate with people exterior that occupation, eliciting the aforementioned skeptical response.
-
Media Consumption Habits
Understanding the place the audience spends their time on-line and offline informs efficient advertising methods. Selling a product via channels not frequented by the audience can result in the notion of irrelevance and the “huh marvel who that is for” response. For instance, promoting a retirement group on a platform primarily utilized by youngsters would doubtless be ineffective.
Analyzing these sides of the audience helps reduce the disconnect between a product and its meant market, thus lowering the probability of the “huh marvel who that is for” response. A transparent understanding of the audience ensures merchandise resonate with the meant customers, enhancing their perceived worth and market success.
2. Perceived Want
The “huh marvel who that is for” response typically stems from a disconnect between a services or products and a perceived want throughout the audience. This perceived want, whether or not real or manufactured, performs a essential function in figuring out market success. Exploring the sides of perceived want offers worthwhile insights into shopper conduct and market dynamics.
-
Present Options
When ample options exist already, introducing a brand new services or products would possibly set off the “huh marvel who that is for” response. The brand new providing should reveal a transparent benefit over current choices to justify its existence out there. For instance, one other note-taking app getting into an already saturated market wants a compelling differentiator to keep away from being perceived as redundant.
-
Drawback Consciousness
Customers should acknowledge an issue earlier than looking for an answer. If the issue a product addresses is not extensively acknowledged or understood, the “huh marvel who that is for” response is probably going. A product designed to resolve a extremely area of interest downside may not resonate with a broader viewers unaware of that particular problem.
-
Urgency and Precedence
Even with downside consciousness, the urgency and precedence assigned to that downside affect buying choices. A product addressing a low-priority want would possibly elicit the “huh marvel who that is for” sentiment, significantly if it requires vital funding. For instance, a luxurious merchandise fixing a minor inconvenience may not enchantment to shoppers prioritizing important wants.
-
Worth Proposition Readability
Clearly articulating the worth proposition and the way it addresses a particular want is crucial. A obscure or complicated worth proposition can result in the “huh marvel who that is for” response, as shoppers wrestle to know the product’s objective and advantages. A product marketed with technical jargon or unclear messaging would possibly fail to attach with its meant viewers.
Analyzing these sides of perceived want helps clarify why some merchandise resonate with goal audiences whereas others elicit the “huh marvel who that is for” response. Efficiently addressing a real want with a transparent worth proposition enhances a product’s relevance and will increase its probabilities of market success. Failing to determine this connection typically results in market indifference and in the end, product failure.
3. Sensible Software
The perceived sensible software of a services or products straight influences the “huh marvel who that is for” response. An absence of clear, demonstrable utility typically triggers this sentiment. Inspecting the sensible software via varied sides offers insights into why some merchandise resonate whereas others fail to attach with their audience.
-
Use Case Specificity
Clearly outlined use circumstances improve a product’s perceived practicality. A general-purpose software with obscure functions would possibly elicit the “huh marvel who that is for” response, whereas a specialised software designed for a particular job demonstrates clear utility. For example, a multi-tool with quite a few attachments may appear much less sensible than a devoted, high-quality screwdriver for skilled use.
-
Ease of Use and Integration
A product’s sensible software hinges on its ease of use and seamless integration into current workflows. A posh or cumbersome product, no matter its potential advantages, would possibly set off the “huh marvel who that is for” response as a result of perceived usability limitations. A software program software requiring intensive coaching is likely to be deemed much less sensible than a user-friendly different, even when it affords extra superior options.
-
Tangible Advantages
Demonstrating tangible advantages strengthens the notion of sensible software. Imprecise guarantees or unclear worth propositions can result in the “huh marvel who that is for” sentiment. A product claiming to enhance productiveness should reveal quantifiable outcomes to keep away from skepticism. For instance, a time-management app wants to point out the way it saves customers time in concrete methods.
-
Price-Profit Evaluation
The perceived cost-benefit ratio performs an important function in assessing sensible software. A high-priced product providing marginal enhancements would possibly set off the “huh marvel who that is for” response. Customers weigh the associated fee in opposition to the perceived advantages when evaluating a product’s practicality. A premium-priced kitchen gadget providing minimal enchancment over an ordinary software is likely to be deemed impractical.
These sides spotlight the essential hyperlink between perceived sensible software and market success. A product failing to reveal clear utility and tangible advantages typically elicits the “huh marvel who that is for” response, indicating a possible disconnect with the audience. Conversely, merchandise providing demonstrable sensible worth resonate extra successfully and keep away from this skepticism, growing their probabilities of market acceptance.
4. Market Viability
Market viability dictates whether or not a services or products can obtain sustainable success. The “huh marvel who that is for” response typically serves as an early indicator of potential viability challenges. A product perceived as missing a transparent goal market or failing to handle a real want typically raises questions on its long-term prospects. Exploring the sides of market viability offers worthwhile insights into this essential side of product improvement and market evaluation.
-
Market Dimension and Potential
A restricted market measurement can considerably impression viability, triggering the “huh marvel who that is for” response. A product focusing on a particularly area of interest viewers would possibly wrestle to attain profitability, significantly if improvement and advertising prices are excessive. A specialised software for a uncommon scientific instrument, as an example, would possibly face viability challenges because of the small variety of potential customers.
-
Aggressive Panorama
A saturated market with established opponents presents vital viability challenges. A brand new product getting into such a market should provide a compelling differentiator to keep away from the “huh marvel who that is for” response and compete successfully. One other social media platform getting into an already crowded market wants distinctive options to draw customers away from established options.
-
Pricing and Profitability
Balancing pricing with profitability is essential for market viability. A product priced too excessive would possibly deter potential clients, resulting in the “huh marvel who that is for” sentiment, whereas pricing too low would possibly compromise profitability. A premium-priced electrical toothbrush providing comparable performance to extra reasonably priced choices faces viability challenges until it could justify its larger value level.
-
Advertising and marketing and Distribution
Efficient advertising and distribution methods are important for reaching the audience and reaching market viability. A product with restricted advertising attain or inefficient distribution channels would possibly elicit the “huh marvel who that is for” response as a result of its low visibility. A distinct segment product relying solely on word-of-mouth advertising would possibly wrestle to succeed in a wider viewers and obtain industrial success.
These sides of market viability spotlight the significance of thorough market evaluation and strategic planning. A product perceived as missing viability typically elicits the “huh marvel who that is for” response, indicating potential challenges in reaching sustainable success. Addressing these viability considerations via cautious market analysis, aggressive evaluation, and efficient advertising methods can mitigate these challenges and enhance the probability of long-term market success. Ignoring these elements typically results in merchandise failing to realize traction and in the end disappearing from the market.
5. Product-market match
Product-market match, the diploma to which a product satisfies market demand, straight correlates with the “huh marvel who that is for” response. A powerful product-market match minimizes this response, whereas a scarcity thereof typically elicits it. Analyzing key sides of product-market match offers essential insights into this relationship.
-
Goal Market Alignment
Exact goal market identification is prime to product-market match. When a product fails to resonate with its meant viewers, the “huh marvel who that is for” response arises. For instance, a skateboarding app focusing on senior residents demonstrates poor goal market alignment and would doubtless evoke this response. Conversely, a well-defined goal market ensures the product caters to particular wants and preferences, minimizing skepticism.
-
Worth Proposition Readability
A transparent and compelling worth proposition is essential for establishing product-market match. When the worth proposition is unclear or fails to handle a real want, the “huh marvel who that is for” sentiment emerges. A kitchen gadget with ambiguous performance and unclear advantages exemplifies this problem. A powerful worth proposition, however, communicates the product’s advantages successfully, lowering potential confusion and skepticism.
-
Consumer Expertise (UX)
Optimistic person expertise contributes considerably to product-market match. A cumbersome or irritating person expertise can set off the “huh marvel who that is for” response, even when the product addresses a real want. A posh software program software with a steep studying curve exemplifies this problem. A seamless and intuitive person expertise, conversely, enhances person satisfaction and strengthens product-market match.
-
Market Timing
Launching a product on the proper time is essential for reaching product-market match. Introducing a product prematurely or too late can elicit the “huh marvel who that is for” response. A digital actuality headset launched earlier than widespread shopper adoption of the know-how demonstrates this problem. Acceptable market timing maximizes the probability of capturing market demand and minimizes skepticism in regards to the product’s relevance.
These sides underscore the direct relationship between product-market match and the “huh marvel who that is for” response. A powerful product-market match signifies a product resonates with its audience, addresses a real want, and affords a constructive person expertise. Conversely, a weak product-market match typically elicits the “huh marvel who that is for” sentiment, signaling a possible disconnect between the product and its meant market. Addressing these elements via thorough market analysis, person suggestions evaluation, and iterative product improvement enhances product-market match and minimizes the probability of this skeptical response, growing the probabilities of market success.
6. Area of interest Enchantment
Area of interest enchantment and the “huh marvel who that is for” response share a fancy relationship. Whereas merchandise with broad enchantment purpose to draw a big viewers, these with area of interest enchantment deal with a smaller, particular phase. This targeted focusing on can generally result in the “huh marvel who that is for” response from people exterior the goal area of interest. A product designed for left-handed calligraphers, whereas important for that particular group, would possibly elicit this response from the broader inhabitants. Conversely, trying to broaden a product’s enchantment past its meant area of interest can dilute its worth and alienate its core viewers. A extremely specialised software program software tailored for common use would possibly lose its effectiveness and enchantment to neither group.
The important thing lies in understanding the steadiness between area of interest enchantment and broader market relevance. A product with sturdy area of interest enchantment can obtain success by successfully focusing on its meant viewers, even when it elicits the “huh marvel who that is for” response from others. Extremely specialised medical gear, for instance, serves an important objective inside its area of interest regardless of its lack of relevance to the final inhabitants. Understanding the goal area of interest’s particular wants and needs permits for targeted product improvement and advertising efforts, in the end maximizing the product’s worth inside that area of interest. Nevertheless, misjudging the dimensions or viability of the area of interest market can result in industrial failure, whatever the product’s inherent worth inside that area of interest.
Efficiently navigating the complexities of area of interest enchantment requires cautious market evaluation and a transparent understanding of the audience. Whereas the “huh marvel who that is for” response is likely to be inevitable from these exterior the area of interest, it should not deter improvement and advertising efforts. Specializing in the particular wants and needs of the goal area of interest typically results in profitable merchandise, even when they lack broader market enchantment. The secret’s to determine a viable area of interest with adequate demand to assist the product’s improvement and advertising. Failing to precisely assess area of interest viability can result in the “huh marvel who that is for” response turning into a self-fulfilling prophecy, because the product struggles to discover a sustainable market inside its meant area of interest.
7. Worth Proposition
A transparent and compelling worth proposition is essential for mitigating the “huh marvel who that is for” response. This response typically arises when a services or products’s worth proposition stays unclear, poorly communicated, or fails to resonate with the audience. A weak worth proposition can render even progressive merchandise prone to this skepticism, hindering market adoption. Conversely, a robust worth proposition clarifies the product’s advantages, audience, and differentiation, minimizing the probability of this response and fostering a stronger reference to potential clients.
Contemplate a software program software designed for mission administration. If its worth proposition focuses solely on options like Gantt charts and Kanban boards with out clearly articulating how these options translate into tangible advantages like improved workforce collaboration, lowered mission timelines, or elevated effectivity, potential customers would possibly reply with “huh marvel who that is for.” They may understand the appliance as simply one other mission administration software with out understanding its distinctive benefits. Nevertheless, if the worth proposition emphasizes the software program’s capacity to streamline workflows, improve communication, and in the end ship tasks on time and inside finances, it resonates extra successfully with potential customers looking for options to those particular challenges. One other instance lies within the realm of shopper electronics. A brand new smartphone getting into a saturated market should articulate a definite worth proposition past incremental {hardware} upgrades. Merely touting a sooner processor or a barely improved digital camera may not resonate with shoppers already glad with current choices. Nevertheless, emphasizing distinctive options like superior augmented actuality capabilities, considerably improved battery life, or a groundbreaking digital camera system establishes a clearer worth proposition and minimizes the “huh marvel who that is for” response.
Understanding the direct hyperlink between a well-defined worth proposition and minimizing the “huh marvel who that is for” response is crucial for product improvement and advertising. A compelling worth proposition serves because the cornerstone of efficient communication with the audience. It articulates the product’s objective, advantages, and differentiation, fostering understanding and minimizing skepticism. A weak or unclear worth proposition, however, creates confusion and hinders market adoption. Investing in crafting a transparent, concise, and compelling worth proposition is essential for overcoming this potential barrier and reaching market success. This understanding empowers companies to place their merchandise successfully, resonate with their audience, and in the end reduce the “huh marvel who that is for” response, paving the way in which for better market acceptance and sustainable development.
8. Innovation Hole
The “innovation hole” refers back to the chasm between a novel services or products and the market’s present understanding or acceptance of its worth. This hole typically elicits the “huh marvel who that is for” response, as potential customers wrestle to understand the innovation’s objective or relevance to their wants. Bridging this hole is essential for market adoption and requires cautious consideration of a number of elements.
-
Technological Development Versus Sensible Software
Improvements generally prioritize technological development over demonstrable sensible software. This will result in the “huh marvel who that is for” response, as potential customers query the real-world advantages. A technologically superior digital actuality headset providing restricted sensible functions past gaming would possibly face this problem. Bridging this hole requires showcasing tangible advantages and demonstrating how the innovation solves real-world issues.
-
Early Adoption Versus Mainstream Acceptance
Improvements typically face skepticism throughout the early adoption section. The “huh marvel who that is for” response is frequent, because the market adjusts to the brand new idea. Early electrical automobiles confronted comparable skepticism as a result of vary limitations and charging infrastructure challenges. Overcoming this requires addressing early adopter considerations, constructing belief, and demonstrating the innovation’s long-term potential.
-
Complexity Versus Consumer Friendliness
Extremely complicated improvements, even with vital potential advantages, can set off the “huh marvel who that is for” response as a result of usability challenges. A classy software program software with a steep studying curve would possibly deter potential customers. Simplifying person expertise, offering ample coaching and assist, and emphasizing ease of use are essential for bridging this hole.
-
Price Versus Perceived Worth
Improvements typically include a premium price ticket. If the perceived worth would not justify the associated fee, the “huh marvel who that is for” response turns into prevalent. Early adopters of 3D printing know-how confronted this problem, because the excessive value of printers and restricted sensible functions made the know-how appear inaccessible and impractical to most. Demonstrating a transparent return on funding and highlighting long-term value financial savings might help bridge this hole.
These sides illustrate how the “innovation hole” contributes to the “huh marvel who that is for” response. Efficiently navigating this hole requires addressing the disconnect between innovation and market understanding. By specializing in sensible functions, demonstrating clear worth, simplifying person expertise, and justifying value, innovators can bridge this hole and enhance the probability of market adoption. Failing to handle these elements typically results in extended skepticism and hinders the innovation’s potential for widespread acceptance and impression.
9. Consumer Expertise
Consumer expertise (UX) considerably influences the “huh marvel who that is for” response. A poorly designed person expertise, no matter a product’s inherent worth or progressive options, can set off this sentiment. This response typically stems from a number of key elements of UX, together with complexity, usability, accessibility, and general design intuitiveness. A posh software program software requiring intensive coaching, for instance, would possibly elicit this response as a result of its perceived problem. Equally, a web site with poor navigation or complicated format can result in frustration and the identical sentiment, even when the content material itself is efficacious. Conversely, a well-designed person expertise fosters engagement and minimizes this response. A user-friendly interface, intuitive navigation, and clear directions improve usability and contribute to a constructive person expertise. Contemplate a cellular banking software with a clear interface, easy-to-understand transaction historical past, and seamless invoice fee options. Such an software minimizes person frustration and maximizes effectivity, thus mitigating the probability of the “huh marvel who that is for” response. This distinction highlights the direct relationship between UX and person notion.
The sensible significance of understanding this connection lies in its impression on product adoption and market success. Merchandise with constructive UX have a tendency to attain larger person satisfaction and adoption charges. A well-designed e-commerce web site with a streamlined checkout course of, for instance, is extra more likely to convert guests into clients. Conversely, a clunky and complicated checkout course of can result in deserted carts and misplaced gross sales. This connection extends past digital merchandise. A bodily product like a kitchen equipment with poorly designed controls or complicated directions also can elicit the “huh marvel who that is for” response, hindering its enchantment and market efficiency. Investing in UX analysis, testing, and iterative design enhancements straight contributes to a product’s success by addressing potential usability points and enhancing person satisfaction. This proactive strategy mitigates the danger of damaging person notion and strengthens market competitiveness.
In conclusion, person expertise performs an important function in shaping person notion and mitigating the “huh marvel who that is for” response. A constructive UX fosters engagement and satisfaction, whereas a damaging UX can result in frustration and disinterest, no matter a product’s different deserves. Understanding this connection and prioritizing UX design all through the product improvement lifecycle are important for reaching market success and minimizing damaging person sentiment. Addressing potential usability challenges proactively via person analysis and iterative design enhancements enhances product enchantment, strengthens market competitiveness, and in the end contributes to a extra constructive person expertise.
Often Requested Questions
This part addresses frequent queries relating to the implications of the sentiment encapsulated by the phrase “huh marvel who that is for,” offering additional readability on its relevance to product improvement, advertising, and person expertise.
Query 1: How can one predict whether or not a product will elicit the “huh marvel who that is for” response?
Predicting this response requires thorough market analysis, audience evaluation, and a transparent understanding of current options. Testing prototypes and gathering person suggestions throughout product improvement can present worthwhile insights into potential perceptions of irrelevance.
Query 2: Is that this response all the time indicative of a flawed services or products?
Not essentially. Area of interest merchandise focusing on a particular viewers would possibly elicit this response from these exterior the goal group, regardless of offering vital worth throughout the area of interest. The important thing lies in precisely assessing the viability of the area of interest market and successfully speaking the product’s worth proposition to the meant viewers.
Query 3: Can a product overcome this preliminary response and obtain market success?
Sure. Addressing the underlying considerations associated to perceived want, sensible software, and worth proposition can shift perceptions. Iterative product improvement based mostly on person suggestions, focused advertising campaigns, and clear communication of the product’s advantages can contribute to overcoming preliminary skepticism.
Query 4: How does this response relate to the idea of product-market match?
A powerful product-market match minimizes this response, whereas a scarcity thereof typically exacerbates it. Merchandise failing to resonate with their audience or tackle a real want usually tend to elicit this sentiment. Reaching product-market match requires aligning the product with market demand and clearly speaking its worth.
Query 5: What function does person expertise play in mitigating this response?
A constructive person expertise contributes considerably to mitigating this response. Intuitive design, ease of use, and seamless integration improve person satisfaction and scale back the probability of perceived irrelevance. Prioritizing person expertise all through the product improvement lifecycle can improve market acceptance.
Query 6: How can companies leverage insights gained from this response to enhance their services?
Analyzing the explanations behind this response can inform strategic choices associated to product improvement, advertising, and person expertise. Addressing underlying considerations associated to perceived worth, usability, and goal market alignment can improve product relevance and market success.
Understanding the nuances of this response offers worthwhile insights into shopper notion and market dynamics. Addressing the underlying considerations it reveals can result in extra profitable product improvement and advertising methods.
Additional exploration of associated matters, equivalent to shopper conduct and market evaluation, can present a deeper understanding of the elements influencing product adoption and market success. Subsequent sections will delve into these areas in better element.
Suggestions for Avoiding the “Huh, Marvel Who That is For” Response
This part affords sensible steerage for mitigating the danger of growing services or products perceived as irrelevant or missing a transparent objective. The following pointers deal with aligning product improvement with market wants and enhancing person expertise.
Tip 1: Conduct Thorough Market Analysis: Deeply understanding goal demographics, psychographics, and current options is paramount. Market analysis helps determine unmet wants and assess the potential demand for a proposed services or products. Instance: Earlier than launching a brand new health tracker, analyze current choices, determine underserved segments throughout the health market, and perceive their particular wants and preferences.
Tip 2: Clearly Outline the Worth Proposition: Articulate the tangible advantages of the services or products and the way it addresses a particular want or ache level. A transparent worth proposition clarifies the product’s objective and audience. Instance: As a substitute of merely itemizing options, clarify how a brand new productiveness app saves customers time, reduces stress, or improves organizational expertise.
Tip 3: Prioritize Consumer Expertise (UX): A seamless and intuitive UX enhances person satisfaction and product adoption. Spend money on UX analysis, testing, and iterative design enhancements to make sure ease of use and accessibility. Instance: Simplify a software program software’s interface by lowering muddle, bettering navigation, and offering clear directions.
Tip 4: Validate Concepts Early and Typically: Collect person suggestions all through the product improvement course of. Prototyping and testing enable for early identification of potential usability points and market mismatches. Instance: Conduct person testing with prototypes of a brand new cellular app to determine potential usability challenges and collect suggestions on options earlier than launching the ultimate product.
Tip 5: Deal with Sensible Software: Exhibit the real-world utility and tangible advantages of the services or products. Keep away from prioritizing technological development over sensible software. Instance: Spotlight how a brand new sensible dwelling gadget simplifies on a regular basis duties, improves vitality effectivity, or enhances safety, slightly than merely specializing in its technical specs.
Tip 6: Analyze the Aggressive Panorama: Perceive current opponents and their strengths and weaknesses. Establish alternatives for differentiation and carve out a singular place throughout the market. Instance: Earlier than launching a brand new on-line studying platform, analysis current platforms, analyze their pricing fashions, course choices, and person demographics to determine potential aggressive benefits.
Tip 7: Talk Clearly and Successfully: Use clear, concise language to convey the product’s worth proposition and audience. Keep away from technical jargon or ambiguous messaging. Instance: Develop advertising supplies that clearly clarify the advantages of a brand new software program answer utilizing language simply understood by the audience.
By implementing these methods, companies can enhance the probability of growing services that resonate with their audience, tackle real wants, and obtain market success.
The next conclusion synthesizes these insights and underscores the significance of aligning product improvement with market demand and person expectations.
Conclusion
This exploration reveals the importance of the underlying sentiment expressed by “huh marvel who that is for” as an important barometer for product improvement and market evaluation. Key takeaways embody the significance of a clearly outlined audience, a compelling worth proposition, demonstrable sensible software, and a robust product-market match. Addressing these elements mitigates the danger of growing merchandise perceived as irrelevant or missing a transparent objective. Additional, the evaluation underscores the essential function of person expertise in shaping perceptions and driving product adoption. A seamless and intuitive person expertise enhances satisfaction and minimizes the probability of damaging reactions. Lastly, bridging the innovation hole by successfully speaking the worth of novel merchandise and addressing potential usability considerations is crucial for reaching market acceptance.
In the end, understanding and addressing the considerations mirrored within the “huh marvel who that is for” response are essential for reaching sustainable market success. Services and products should resonate with their audience, tackle real wants, and supply a constructive person expertise. Disregarding these basic ideas will increase the danger of market indifference and eventual failure. Repeatedly evaluating merchandise via this lens fosters innovation, enhances market competitiveness, and in the end contributes to a extra user-centric strategy to product improvement.
